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The European Green Deal: How Brands Can Play a Part

The European Green Deal aims to make Europe Climate Neutral by 2050. One of

the highlights of the EGD, as it should be, was on plastics.

Plastic waste is a primary concern for environmentalists due to its nonbiodegradable

nature and longevity in landfills and ultimately the food chain. While

almost every other component can be broken down to form other things, plastics will

remain in the environment for years.

As of the time of this writing, plastics are not just a threat to land. They are also one

of the largest contributors to water pollution, causing damage to marine plant and

animal life.

With the European Green Deal (EGD) provisions, the spotlight is being directed to

this problem once again.

The Future of Plastics in a Green World

The candid conversation about plastics should have been had a long time ago. The

good news is that it is not too late to have that talk either.

According to the provisions of the EGD, plastics will not be eliminated. Success will

only be achieved if we are realistic and don't embark in an exercise in futility. People

need plastic, they just need to find a way to limit the most damaging types and to reuse

whenever possible.

The focus and regulations need to be around single-use plastics such that their

concentration in the environment is limited.

This move will also encourage more manufacturers to veer away from the production

of single-use plastics favoring recyclable options.

But that does not still address the issue of the plastics present in the ecosystem


To this effect, the EGD aims to convert these plastics into other substances suitable

for other uses. That way, they constitute less nuisance and contribute to the overall

development and beautification of the environment, as they will remain in use for a

longer period overall and delay the time until they go to landfill.

Playing your Part

Companies like Ergo Advantage are already setting the pace with recycled PVCs in

their floor mats. Their unique business model ensures that they reduce landfills by

about 2 million pounds every year while also creating something meaningful from it.

By converting existing items into pellets and then remolding them into floor tiles,

Ergo works in tandem with their customer base to incorporate a lower carbon

footprint into the manufacturing cycle. Thus, everyone can play a part by either

engaging in the sustainable conversion of PVCs into other usable models or

patronizing the already existing brands.

The top brands in the game, including Ergo Advantage, are also continually

researching new ways to use PVCs better. Such R&D paves the road to the ultimate

goal of being able to achieve a comprehensive recyclable process for the PVCs

present in the environment, effectively reducing the energy required for conversions

and continuously striving to improve the efficiency of the process.

Kept at, this promises to be one way out of the current environmental disaster that

the unattended use and disposal of plastics will cause.

Purchasing ergonomic safety matting from Ergo will align with compliance with the

EGD and reduce your company's waste footprint overall. To find out more about

what they are doing, take a look at


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